Embedded hardware dominates the embedded systems market with a 90% share of the total market. This is largely due to the fact that people are inherent intrigued with and attracted to visually appealing and interactive media. With this in mind, it’s no surprise that industrial fanless computers and embedded PC technology can enhance the customer experience through the successful design and implementation of interactive retail displays. Here are just a few undeniable ways interactive retail displays optimize the overall customer experience.
As mentioned, interactive displays are inherently more visually appealing than traditional media and advertising alternatives, like billboards. This improves engagement and makes it more likely that the consumer will stick around until the end. Customers are more attracted to digital systems simply as a result of the digital era. For comparison, Gen Y consumers spend an average of two hours a day on their smartphones and use six apps per day, which reflects a major increase in digital media interest. Show your customers that you understand their values by investing in an interactive retail display that shows what they want to see.
An interactive display is intended to have a longer lasting effect on consumer trends because it helps them to form memories. Think of all of the billboards, posters, and other print media advertisements you see every day. Can you even remember one specific ad that stuck with you? Probably not. Interactive media is designed to be just that: engaging and memorable. The touch screen requires a base level of participation from the end user, making them more likely to retain the information they received.
Enjoyment and Education
Finally, interactive retail displays are, above all, intended to educate the consumer and help them enjoy themselves in your store. Whether you’re including industry relevant information or the features and benefits of a specific product, you’re able to do it in a way that’s not demanding or invasive.
The embedded computing market is expected to reach $236.5 billion by 2022, registering a compound annual growth rate of 6.2% during the forecast period 2016 to 2022. Knowing how to effectively use interactive retail displays is the key to maximizing sales and keeping up with ever-evolving technological advertising trends. For more information about industrial fanless computers, contact Mediawave PC.